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Latest News Details

Do you mukbang? It's the new form of 'social eating'

Publication Date:
23/10/2016
Category:
In the Media
Mukbang.JPG



A couple sit together for breakfast, their plates piled high with vegan sausages, broccoli and rice, what they consider a typically vegan meal.

Like any couple, they talk about the day they have ahead, but what's strange in this scenario is that anyone online can watch them eat all this food, because they're sharing this moment -- and many other eating moments -- on YouTube.

In between mouthfuls, the couple, Georgie and Darren Spindler, describe how they cooked their meal and explain why they opt for a vegan diet. The pair, who live in the UK, are fitness and nutrition coaches known for their Vegan Fitness website.

But the Spindlers are also part of a new "social eating" online movement known as mukbang, in which people worldwide share videos of themselves eating large amounts of food on camera and talking about their dietary styles.

The movement began in South Korea, where the word mukbang means "eating broadcasts," describing the popular practice of indulging in excessively large meals on camera. The trend kicked off in 2014 but has since spread worldwide.

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